The real innovation of gamification
Yu-kai Chou has two main goals: making life more fun, and games more productive. Here he talks in depth about the far-reaching psychological principles that underpin gamification. What first attracted…
Ensuring gamification works for your business
Gamification: businesses want to try it; few know exactly how or why. Here, RedJamJar speaks with Ankit Shah, Yu-kai Chou and Nir Eyal about behavioural design and the common pitfalls that…